Daily Handy Tips

There are a plethora of small tips that I’ve come across and encountered during a lot of my trips across the different tips. Some, I found, actually make a very big difference that could shift the whole paradigm out of focus. Others are hardly noticeable, requires a lot of effort but don’t make the cut and are more trouble than what they are worth. But the other tips, they area godsend to keeping your customer attention, reinforcing them and fortifying your reputation.

First thing to do is after finishing a deal. Keep your customer’s contact details and few days after, send a personal, hand-written note thanking them for their business and hoping to do more in the future. A thank you note makes the whole thing personal, making it appealing and at the same time, reminding the customer that you actually care. Just make sure to write your note as short as possible, no flattery, and unscripted. Let the customer feel. Bee as genuine about your happiness for doing business with the person.

Another tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do bad for your non-existent reputation (non-existent because he or she hasn’t even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.

Be a friend, be an agent, be a customer; but don’t look like a proprietor in front of the client. Everyone has a pretty bad impression regarding salespersons (you could see the image of a widely-grinning, hat-wearing salesman with an evil glint in the eye, and an avid stare at your wallet). Customers would feel more comfortable if you would go down to at least their level (or away from the manager-high-seat) and act like another perusing customer.

The theme then is, bring your business to a personal approach with your clients. The things about craft festivals are, customer and producer meets and greets. They talk. They share ideas. They find things amusing and things disagreeable. But you have communication. And communication is one thing that reinforces both you and your customer’s relationships. Don’t be awkward about it. If a customer is genuinely interested in your product, then discuss and promote.

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